Blog

  • Who gets the benefits of learning from failure?

    By Dr Tom Hitchcock, founder of Mr Purple (LinkedIn)

    The benefits of learning from failure should reach further than the person who made the mistake. When a team learns sooner, a customer may receive a better service. When a leader corrects course, staff may inherit a saner workplace. When society becomes less frightened of being wrong, useful ideas may reach daylight before certainty has finished putting on its trousers.

    That does not mean failure is automatically noble. Some failures hurt people, waste resources or expose risks that should have been managed. Mistakeology asks a harder question: how do we create useful learning without celebrating avoidable harm?

    The benefits of learning from failure begin with smaller bets

    The phrase fail faster can sound like an invitation to drive into a wall with greater enthusiasm. That is not the point.

    Rapid failure innovation means testing an assumption at a scale where being wrong is affordable, visible and useful. It is the difference between discovering that a form confuses five volunteers and discovering it after five thousand customers have abandoned it.

    Australia tracks innovation across businesses because new products, processes and methods matter to productivity and public value. The Australian Government publishes Australian innovation statistics, which provide a broader view of how firms innovate. Mistakeology adds a human question to that picture: what conditions help people surface weak assumptions before those assumptions become expensive facts?

    A sensible experiment has boundaries:

    • Name the assumption being tested.
    • Limit the possible harm.
    • Decide what evidence would change the plan.
    • Listen to the people affected.
    • Record what changed after the result.

    If nothing changes, it was not learning. It was an anecdote wearing a laboratory coat.

    Earlier truth is a social asset

    Article one argued that a mistake has a life before and after the visible event. Article two put the Mistakeology research questions into daylight, including questions about disclosure, repair and changed practice.

    Those questions matter beyond individual confidence. Every organisation depends on information moving towards the people who can act on it. If workers expect embarrassment or punishment, bad news travels slowly. If leaders respond with curiosity and accountability, an ordinary wobble may remain ordinary.

    This is not a case for consequence free workplaces. Deliberate misconduct, negligence and honest error are not the same thing. A useful response distinguishes among them rather than reaching for blame before the facts have taken their coat off.

    The public benefit is simple: earlier truth creates more options. A service can be corrected. A process can be redesigned. A near miss can teach before an incident does. One candid conversation may protect people who never hear that it happened.

    Fear of future mistakes can become its own mistake

    We do not only react to mistakes that have happened. We rehearse imaginary ones.

    Before a difficult conversation, a new project or a public opinion, the mind can produce a private festival of catastrophe. Some anticipation is useful. It helps us prepare. Too much can shrink behaviour until avoiding embarrassment becomes more important than doing worthwhile work.

    Work design matters here. Safe Work Australia identifies factors such as high job demands, low job control, poor support and unclear roles among psychosocial hazards at work. Mistakeology should not pretend that a cheerful attitude can repair a harmful system. Leaders must examine the conditions around people, not simply ask people to become braver inside them.

    Within a reasonably safe setting, we can reduce unnecessary anticipatory anxiety by replacing a vague fear with a defined learning plan:

    • What exactly am I afraid might happen?
    • What is the smallest responsible step?
    • What warning signs will I watch?
    • Who can challenge my thinking?
    • What repair is available if I am wrong?

    This is not medical advice. Persistent or severe anxiety belongs with an appropriately qualified health professional. In everyday leadership, however, clearer experiments and kinder responses can stop uncertainty from dressing itself as destiny.

    When a poor decision becomes part of our identity

    There is another curious obstacle to learning. Once we have defended a decision, funded it or attached our reputation to it, new evidence can feel personal.

    The tension between what we believe and what the evidence suggests is often described as cognitive dissonance. We may reduce that discomfort by explaining away the evidence, moving the target or insisting that one more month will prove us right.

    Mistakeology does not treat this as a character defect. It asks how the surrounding culture makes revision easier or harder. If changing your mind is framed as weakness, people will protect yesterday at the expense of tomorrow. If leaders can say, without theatre, that the evidence changed and so did the decision, correction becomes a sign of attention.

    Try four questions when a plan keeps surviving disappointing evidence:

    1. What did we originally expect to see?
    2. What are we actually seeing?
    3. Which evidence would make us stop or change?
    4. Are we protecting the outcome, or our story about ourselves?

    The fourth question is slightly rude. That may be why it earns its chair.

    Who should receive the value?

    If Mistakeology is to benefit society, the value cannot stop with the most senior person in the room.

    Learning should reach the person using the service, the colleague inheriting the process, the community funding the institution and the next team facing the same choice. It should become a changed form, a clearer handover, a safer design, a better question or a decision that arrives sooner.

    That creates a practical test for any lessons learned meeting:

    • What changed?
    • Who benefits?
    • How will we know?
    • Who still carries the cost?

    Sometimes the honest answer will be that the lesson has not travelled anywhere yet. Good. That is useful data too.

    A discipline worth challenging

    Mistakeology is not a campaign to make failure fashionable. It is an attempt to study the full journey of mistakes, including anticipation, action, disclosure, repair and transfer.

    The societal promise is not more failure. It is smaller responsible experiments, faster truth, less wasted fear and decisions that can move when evidence moves.

    That promise needs testing, not applause. Which part feels useful, and which part have I got wrong?

    If you want a practical place to begin, try the Wobble Map. Put one live wobble on the page and see whether curiosity gives you a better next step than judgement.

    Common questions

    Does learning from failure mean accepting poor performance?

    No. It means understanding what happened, protecting people, repairing the impact and changing the conditions or behaviour that produced the result. Accountability becomes more useful when it is informed by evidence.

    What is rapid failure innovation?

    It is the practice of testing an assumption through a small, responsible experiment so weak ideas are discovered before they create larger harm or cost. The goal is faster learning, not reckless failure.

    Can Mistakeology reduce anxiety?

    Mistakeology proposes that clearer experiments, realistic repair plans and healthier responses to error may reduce some everyday fear around being wrong. Persistent or severe anxiety should be discussed with an appropriately qualified health professional.

    How can a leader make it easier to change course?

    State the expected result before acting, agree on evidence that would trigger a review and model changing your own mind when facts change. This separates revision from humiliation.

  • The Questions Mistakeology Must Survive

    The Questions Mistakeology Must Survive

    By Dr Tom Hitchcock, founder of Mr Purple (LinkedIn)

    A new discipline should not begin with a victory lap.

    It should begin with awkward questions.

    In the first Mistakeology Monday article, I explained why I chose to study mistakes and why this idea needs scrutiny, evidence and people willing to challenge it.[1]

    I promised that the next article would put the proposed research and thesis questions into daylight.

    Then the sequence wandered off and Article 4 arrived early.

    Quite fitting, really.

    So, let us repair the sequence properly.

    Mistakeology is a proposition, not a proclamation

    Mistakeology is the emerging interdisciplinary study of what happens before, during and after a mistake.

    That is a proposition to investigate, not a certificate I have awarded myself.

    There are already serious bodies of research around error management, psychological safety, organisational learning and productive failure. Research has linked error management culture with organisational performance, psychological safety with team learning behaviour, and organisational experience with the creation of knowledge.[2][3][5]

    Research also warns us against the cheerfully lazy idea that failure is automatically useful. What matters includes the type of failure, the conditions around it, the feedback that follows and whether reflection becomes changed practice.[4][6]

    Mistakeology should not elbow those fields aside.

    It should ask whether connecting them through the full human journey of a mistake helps us see something useful that each field, on its own, may not.

    The question beneath the questions

    The broad question is this:

    What becomes possible when we study the whole journey of a mistake, rather than treating the error as the entire story?

    That journey may begin with pressure, assumptions, habit, incentives, incomplete information or a badly designed Tuesday.

    It may continue through noticing, deciding, acting and disclosing.

    It may end in blame, shame, repair, learning, concealment, repetition or genuine improvement.

    That is a great many moving parts.

    Which is exactly why one grand question is not enough.

    Proposed thesis questions

    These are starting points, not findings. They are designed to be challenged, narrowed and tested by researchers with the right disciplinary expertise.

    Business and organisational studies

    How is perceived error management culture associated with employees’ willingness to report ordinary work mistakes?

    This asks whether a culture that treats errors as information changes what people are prepared to disclose.

    How do managers’ responses to disclosed mistakes influence later reflection, repair and knowledge sharing?

    The first response may determine whether the next mistake reaches the surface quickly, late or not at all.

    Under what conditions do after-action reviews lead to actual changes in routines, documentation or training?

    A meeting called “lessons learned” is not evidence that anything was learned. Organisational learning requires experience to become knowledge and practice.[5]

    Psychology and neuroscience

    How do explanations of a mistake affect shame, responsibility and willingness to try again?

    A useful answer must preserve accountability without turning self-punishment into a performance measure.

    Can mistake reframing reduce destructive self-blame while preserving the intention to repair?

    This is the uncomfortable middle ground. Neither courtroom nor cuddle.

    How do beliefs about learning, responses to error and later behavioural adjustment change across repeated feedback experiences?

    This needs careful behavioural and, where appropriate, neurocognitive study. A colourful brain scan is not a personality test, and one mistake does not prove neuroplastic transformation.

    Education

    How does the wording of feedback after a wrong answer affect a student’s willingness to attempt a similar problem?

    What helps a student publicly revise an incorrect idea without losing face?

    When does struggle before instruction become productive rather than merely confusing?

    Productive failure research gives us a useful warning: difficulty must be designed and sequenced. Struggle is not educational simply because it was unpleasant.[6]

    Healthcare and human services

    How safe do students and junior workers feel asking for help after a near miss?

    How do multidisciplinary teams turn low-harm incidents and near misses into shared learning?

    Which combinations of inclusive leadership, professional status and team-learning routines produce lasting improvement after an incident?

    These are not questions for casual experimentation. Research must protect participants, service users and confidential records. Mistakeology should never create harm in order to study harm.

    Entrepreneurship

    How do founders explain a significant mistake, and where do they locate its causes?

    How does the stigma of business failure affect willingness to seek advice or begin again?

    Which lessons survive into the next venture, and which are overgeneralised from one painful experience?

    Entrepreneurs are often told to wear failure as a badge. Some would prefer a business model, a decent night’s sleep and less performative resilience.

    The research should be allowed to discover what actually helps.

    Technology and software practice

    Which features of incident reports are associated with useful learning actions rather than person-focused blame?

    How do teams decide whether an incident lesson becomes a code change, monitoring change, documentation or training?

    Do structured, system-focused reviews improve causal analysis and corrective action compared with unstructured reviews?

    Technology gives us unusually visible trails from incident to review to action. It also gives us many beautifully written postmortems whose recommendations quietly retired without notice.

    That gap deserves study.

    What would count as evidence?

    A credible Mistakeology research programme cannot rely on people saying they learned something.

    Where possible, studies should look for observable movement:

    • earlier disclosure
    • better-quality reflection
    • completed repair actions
    • changed routines or systems
    • improved transfer to a later task
    • reduced repetition under comparable conditions
    • preserved accountability without unnecessary shame

    Self-report still matters. It simply should not carry the entire piano.

    Research design must also distinguish reporting from incidence. A team with more reports may have more problems, or it may finally feel safe enough to tell the truth. Psychological safety research gives us a foundation for studying that difference, not permission to guess it.[3]

    The boundaries matter

    Mistakeology will need boundaries if it is to become useful.

    A mistake is not automatically negligence.

    Bad luck is not always a mistake.

    A predictable system failure should not be disguised as one person’s lapse.

    Deliberate misconduct does not become harmless because somebody puts the word “learning” on a PowerPoint slide.

    One proposed study therefore asks how people distinguish a useful mistake from negligence, bad luck and predictable system failure.

    That is not a side issue.

    It may be one of the foundations.

    An invitation, not an enrolment brochure

    These questions span organisational studies, psychology, neuroscience, education, human services, entrepreneurship and technology.

    No single thesis should attempt all of them unless the student has developed a strong dislike of weekends.

    The point is to make the proposition testable.

    I am not announcing findings here.

    I am not claiming Mistakeology is already a formally recognised academic discipline.

    I am putting forward questions that might help determine whether it deserves to become one.

    OFIOFO remains part of how I approach the work. I am leaving its meaning where it belongs for now: behind the curtain, being useful rather than explained.

    The next article will ask what society might gain if we become better at rapid-failure innovation, reduce the anxiety attached to imagined future mistakes and dissolve the cognitive dissonance that keeps poor decisions alive.

    For today, one question is enough:

    Which of these questions deserves to be tested first, and what have I missed?

    Challenge it. Refine it. Add the question that makes the purple bloke slightly uncomfortable.

    That is how this becomes a discipline rather than a declaration.

    Dr Tom Hitchcock

    Founder of Mistakeology

    Mr Purple, A Coach with Benefits

    Sources

    1. https://mistakeology.com/why-i-chose-to-study-mistakes/
    2. https://doi.org/10.1037/0021-9010.90.6.1228
    3. https://doi.org/10.2307/2666999
    4. https://doi.org/10.1016/j.lrp.2005.04.005
    5. https://doi.org/10.1287/orsc.1100.0621
    6. https://doi.org/10.1080/00461520.2016.1155457
  • Blameless Reporting: The Mistake Arrived. Please Don’t Shoot the Messenger.

    Blameless Reporting: The Mistake Arrived. Please Don’t Shoot the Messenger.

    By Dr Tom Hitchcock, founder of Mr Purple (LinkedIn)

    The fastest way to stop mistakes being reported is remarkably simple.

    Punish the person who reported one.

    You probably won’t make an announcement about it.

    There will be no memo titled:

    “From today, honesty will be professionally inconvenient.”

    It happens more quietly.

    Someone raises a problem. Their judgement is questioned. Their competence becomes the conversation. Their manager looks irritated. Their colleagues notice.

    Nothing needs to be said.

    The organisation has taught everyone the lesson.

    Next time, keep your mouth shut.

    And that is how a small, recoverable mistake begins practising for a much larger role.

    What is blameless reporting?

    Blameless reporting is the practice of examining mistakes, near misses and unexpected outcomes without beginning with:

    “Whose fault was this?”

    Instead, we begin with better questions:

    • What happened?
    • What did the person know at the time?
    • What made their decision appear reasonable?
    • Which conditions contributed?
    • Where did the system make the wrong action easier?
    • What would help prevent a repeat?

    This does not mean pretending nobody is responsible.

    It means refusing to confuse learning with punishment.

    That distinction matters.

    Blameless does not mean consequence-free

    Whenever I discuss blameless reporting, someone understandably asks:

    “What about negligence, dishonesty or repeatedly ignoring clear instructions?”

    Those situations still require leadership.

    Blameless reporting is not a permission slip for reckless behaviour. Nor is it an elaborate organisational cuddle.

    It is a commitment to investigate before judging.

    There is an enormous difference between:

    • a reasonable decision that produced an unexpected result,
    • a gap in knowledge or training,
    • a process that encouraged shortcuts,
    • an honest oversight,
    • and deliberate or reckless conduct.

    If we treat every mistake as misconduct, people stop reporting mistakes.

    If we treat deliberate misconduct as merely a learning opportunity, trust disappears in the opposite direction.

    Good leadership can hold both ideas at once.

    That is where Mistakeology comes in.

    Mistakeology treats mistakes as information

    Mistakeology is the study of how mistakes happen, what they reveal and how we use them to improve people, systems and decisions.

    A mistake is rarely just an isolated moment.

    It is usually the visible end of a longer chain:

    • competing priorities,
    • unclear ownership,
    • assumptions,
    • interruptions,
    • workarounds,
    • missing information,
    • fatigue,
    • poor handovers,
    • awkward systems,
    • or a process that looked excellent in a document but behaved very differently on Tuesday afternoon.

    Blame focuses on the final person in the chain.

    Mistakeology examines the whole chain.

    This is not softer.

    It is more demanding.

    Blame gives us a person to remove from the story.

    Learning asks us to improve the story.

    The first response determines the next report

    Imagine an employee tells their manager:

    “I think I’ve made a mistake.”

    The manager’s next ten seconds matter enormously.

    Not only to that employee, but to everyone who will hear what happened next.

    A useful response might be:

    “Thank you for telling me. Let’s understand what happened and work out what needs attention first.”

    That response does three things:

    1. It protects immediate safety and outcomes.

    2. It keeps the person engaged in solving the problem.

    3. It signals that honesty is valuable here.

    The alternative response is often a miniature courtroom.

    Who did it?

    Why didn’t they know better?

    Who approved it?

    Why wasn’t I told earlier?

    Ironically, this reaction almost guarantees that you will be told later next time.

    Or not at all.

    Leaders accidentally train silence

    Culture is not what appears beneath the logo in the staff handbook.

    Culture is what happens to the first person who brings bad news.

    If they are embarrassed, blamed or professionally bruised, the organisation learns to hide.

    People begin editing reality before it reaches leadership.

    Numbers become prettier.

    Updates become safer.

    Near misses vanish.

    Managers hear fewer problems and mistakenly conclude that performance is improving.

    It is the corporate equivalent of removing the smoke-alarm batteries because the noise was unpleasant.

    Peaceful, right up until the fire.

    Try a blameless reporting rhythm

    When something goes wrong, use this sequence:

    1. Stabilise

    Deal with the immediate impact first.

    Avoid beginning the investigation while everyone is still trying to stop the metaphorical toaster from setting fire to the curtains.

    2. Thank the reporter

    Reporting early gives the organisation more options.

    Recognise that.

    3. Reconstruct, don’t prosecute

    Ask the person to walk through what they saw, knew and expected at each point.

    Hindsight is a marvellous little liar. Once we know the outcome, the correct decision appears obvious.

    It usually wasn’t obvious beforehand.

    4. Look beyond the individual

    Examine the environment around the decision:

    • Was the process clear?
    • Was information accessible?
    • Were responsibilities understood?
    • Were deadlines realistic?
    • Had the workaround become normal?
    • Could the same conditions catch someone else tomorrow?

    5. Agree on one visible improvement

    Learning must produce movement.

    Change the checklist. Improve the handover. Clarify ownership. Adjust the system. Provide coaching. Remove the unnecessary step.

    Otherwise, “lessons learned” becomes organisational wallpaper.

    6. Close the loop

    Tell the reporter what changed because they spoke up.

    People are more likely to report again when they can see that reporting creates improvement rather than theatre.

    The real test of psychological safety

    Psychological safety is not everyone agreeing.

    It is not avoiding difficult conversations.

    It is the ability to speak honestly about uncertainty, risk and mistakes without fearing unnecessary humiliation or retaliation.

    A psychologically safe workplace can still have high standards.

    In fact, it often has higher standards because reality travels faster.

    People ask questions sooner.

    They challenge assumptions.

    They admit when they do not know.

    They raise the near miss before it becomes the incident.

    They put the truth on the table while there is still time to do something useful with it.

    A final question for leaders

    The next time somebody reports a mistake, remember:

    You are not only responding to that incident.

    You are teaching the whole organisation what honesty costs.

    If the cost is blame, silence will look increasingly affordable.

    If the response is curiosity, fairness and action, people will keep bringing you the information you need to lead.

    Blameless reporting does not remove accountability.

    It makes accountability intelligent.

    And perhaps the biggest mistake is believing that fewer reports mean fewer problems.

    Sometimes it simply means your people have learned not to tell you.

    #investinyourself #Leadership #PsychologicalSafety

  • Why I Chose to Study Mistakes

    Why I Chose to Study Mistakes

    By Dr Tom Hitchcock, founder of Mr Purple (LinkedIn)

    I did not undertake a PhD because I fancied collecting another certificate for the wall.

    Walls are already doing quite well without my help.

    I did it because mistakes are everywhere, yet our understanding of them remains oddly fragmented.

    We make them at work, at home, in leadership, in relationships and while trying to assemble flat-pack furniture without reading page three. They influence innovation, anxiety, confidence, accountability and decision-making.

    But we still tend to treat a mistake as an isolated event.

    Something went wrong. Find the cause. Fix it. Move on.

    Useful, perhaps. Complete? Not remotely.

    A mistake is more than a moment

    A mistake has a life before it happens.

    It begins with assumptions, habits, pressure, incomplete information, competing priorities and the wonderfully unreliable machinery of being human.

    It also has a life afterwards.

    There is the reaction. The blame. The lesson. The story we tell ourselves. The change we make, or avoid making. Sometimes the greatest damage is not the original mistake, but the fear we build around making another one.

    That is why I believe mistakes deserve to be studied as more than accidents, errors or unfortunate outcomes.

    They deserve a discipline.

    I call that discipline Mistakeology.

    Why a PhD?

    An idea can be useful long before it is academically recognised.

    But if Mistakeology is to become more than a word, a keynote or a collection of colourful observations, it needs scrutiny. It needs research questions. It needs evidence. It needs people willing to challenge its assumptions and improve its usefulness.

    In short, it needs to survive contact with people far smarter than me.

    The PhD was a deliberate step towards that.

    Not an attempt to declare Mistakeology finished, but an attempt to make its existence discussable, testable and, eventually, usable.

    Validation matters because once a field of study has a credible foundation, we can begin asking better questions about how its lessons might be applied within society.

    Could a healthier relationship with mistakes improve innovation?

    Could it reduce the anxiety attached to problems that have not happened yet?

    Could organisations learn faster without turning blamelessness into meaninglessness?

    Could leaders create accountability without creating fear?

    Could we teach people not simply how to avoid mistakes, but how to respond to them intelligently?

    Those questions are far bigger than one person, one thesis or one purple brand.

    Good.

    That is precisely the point.

    I am not trying to own every answer

    There is a peculiar temptation when you introduce an idea: you feel expected to defend every corner of it.

    I would rather open the doors.

    Mistakeology will not become valuable because I protect it from criticism. It will become valuable if researchers, educators, psychologists, neuroscientists, innovators, leaders and gloriously curious humans pull it apart and help rebuild it stronger.

    My role is to put the question on the table.

    What if mistakes are not merely things to prevent or recover from?

    What if they are a distinct area of human behaviour worth understanding in their own right?

    And what might change if we understood them better?

    The work starts here

    This article is the first in a Monday series documenting the development of Mistakeology.

    Next week, I will share the proposed research and thesis questions behind it. Not because they are carved in stone, but because ideas improve when they are exposed to daylight, disagreement and the occasional raised eyebrow.

    I want this series to become a working conversation, not a weekly broadcast from a purple pulpit.

    So, if your work touches human behaviour, innovation, education, psychology, neuroscience, leadership or organisational learning, I would genuinely value your perspective.

    What question about mistakes do you believe society has failed to ask?

    Add it in the comments, challenge the premise, or message me if you would like to contribute to the conversation.

    The discipline does not need more spectators.

    It needs curious accomplices.

    Tom Hitchcock

    Founder of Mistakeology

    Mr Purple, A Coach with Benefits